"First you have to feel music, then love it and then understand it"
Ludwig van Beethoven
No skill that man has developed in the course of evolution appears as mysterious as that of musical creation. It does not serve any purpose that directly ensures our survival, but communicates directly with our affective side, and it is possibly the most obvious feature that differentiates man from all other living beings. For this reason, the primary function of music is to impress at an emotional level, through its expressive force and the intensity of its effect on our consciousness.
"Sound, good sound, is paramount"
A love of music, therefore, and fascination with the potential it has for affecting us play a central role in our work at ACOUSENCE. In our increasingly technology-dominated multimedia world, it is easy however to forget the main task of music. Only if the expressive force is right can musical recordings provide more than just musical backdrop to paper over silence.